Boitown is China’s leading and most loved perfume brand. Boitown x Lena is their new range of four special edition perfumes, for which Boitown brought together the talents of French illustrator Léna Mačka with 3 leading European perfumers.
The Brief
To create a commercial for the launch of Boitown x Lena perfumes.
Our Work
With little more than a couple of weeks, from start to finish, we challenged ourselves to bring together the amazing inspiration, talents, and ingredients into a product film that would captivate and intrigue in equal measure. In doing so we created a beguilingly simple film that takes the consumer on an abstract visual journey and introduces the story behind each of the scents.
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139