To introduce the consumer to a new type of skincare package and delivery system.

We created a 15-second video focusing entirely on the product’s key RTB: the double essence. It was vital that the consumer really understood that this is more than just a beautiful new product – that its innovation delivers a lot more. Whilst we packed a lot into such a short-form video, we were able to frame the main narrative around the idea of a journey through the product. We were able to achieve this to great effect with a combination of 3D and live-action production.