Paris Glow

The power to transform

A new color service from L’Oréal Professionnel never goes unnoticed, but add to that two of the most exciting up-and-coming KOLs and a great creative, and you have a winning formula.

The Brief

To create a series of KOC and KOL videos and visuals for the all-new Paris Glow color service.

Our Work

We created five unique stories which spoke directly to consumers’ desire to get back to the salon and get themselves an amazing new look. We engaged Xu Laoshi and Zhenni in the starring roles, as well as three fantastic KOCs, to tell the stories of their fabulous Paris Glow make-overs. The assets created were the backbone of the campaign and created a real splash.

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1714

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1714

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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