A new color service from L’Oréal Professionnel never goes unnoticed, but add to that two of the most exciting up-and-coming KOLs and a great creative, and you have a winning formula.

To create a series of KOC and KOL videos and visuals for the all-new Paris Glow color service.

We created five unique stories which spoke directly to consumers’ desire to get back to the salon and get themselves an amazing new look. We engaged Xu Laoshi and Zhenni in the starring roles, as well as three fantastic KOCs, to tell the stories of their fabulous Paris Glow make-overs. The assets created were the backbone of the campaign and created a real splash.