To showcase the Philips SP9890 Maserati limited edition shaver and highlight the unique story behind the collaboration with Maserati.

Our creative had to do nothing less than define this unique collaboration, merging seamlessly to create a masterpiece. A bold mirror theme allowed us to reflect on the complementary nature of Philips and Maserati. Dynamic camera movements and editing gave a feeling of the speed of Maserati and the high performance of Philips shavers. Furthermore, split-screen and radial wipe transitions were used to playfully illustrate the shaver’s three RTBs and their resonance with Maserati. The lifestyle images and product key visuals further reinforced the premium tonality of the collaboration, inviting the viewer to experience this luxury Philips and Maserati collaboration for themselves.