CeraVe introduces its latest breakthroughs in skincare, promising incredible solutions for everyday skin concerns.

To create a set of visuals that would showcase the efficacy of a selection of CeraVe products.

In pursuit of a “hero” brand feeling, we approached the project from dynamic angles and with an innovative concept. We utilized color and transformation to visually represent key product benefits just as anti-redness and mildness. We played with lighting to symbolize the luminescent properties, brightening and repair. And finally, form for everything from bounciness and elasticity to power and strength.