Schwarzkopf is giant in both home and professional haircare and styling. But with hot competition from more and more international and domestic brands, making an impact, and generating a buzz about existing products, is a real challenge.

To relaunch Natural & Easy hair color, 8 Precious Oils as well as a number of other key Schwarzkopf products.

In order to boost exposure, we worked with superstar actor Zhu Yi Long. His reputation as a committed actor and his easy-going, authentic personality made him the perfect partner for the campaign. Engaging his community of enthusiastic and dedicated followers and fans was the challenge.

We created a series of campaign commercials, visuals and PR assets which gave fans a window into his life as a professional actor, as well as his personality and interests at home.

The campaign boosted both online and offline sales and, in particular re-energized Schwarzkopf’s home color range. Digital engagement exceeded all targets, with over 50,000,000 views, and 5,000,000 shares and likes.