8 Precious Oils

with Zhu Yilong

Schwarzkopf is giant in both home and professional haircare and styling. But with hot competition from more and more international and domestic brands, making an impact, and generating a buzz about existing products, is a real challenge.

The Brief

To relaunch Natural & Easy hair color, 8 Precious Oils as well as a number of other key Schwarzkopf products.

Our Work

In order to boost exposure, we worked with superstar actor Zhu Yi Long. His reputation as a committed actor and his easy-going, authentic personality made him the perfect partner for the campaign. Engaging his community of enthusiastic and dedicated followers and fans was the challenge.

We created a series of campaign commercials, visuals and PR assets which gave fans a window into his life as a professional actor, as well as his personality and interests at home.

The campaign boosted both online and offline sales and, in particular re-energized Schwarzkopf’s home color range. Digital engagement exceeded all targets, with over 50,000,000 views, and 5,000,000 shares and likes.

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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