Stay Safe

Child safety seat campaign

The growth of the car industry in China has been well reported. However, whilst car safety and awareness has improved, there is still some way to go. This made the introduction of the new Porsche child safety seat an exciting and meaningful challenge.

The Brief

To convince local consumers of the need and desirability for child car seats – then convert them into Porsche customers. 

Our Work

We created a complete set of communication materials to support the sales of Porsche’s brand new range of child car seats, including key visuals, how-to videos and POS materials.

We then developed an online campaign to support the launch of the product, and to strengthen the brand’s positioning in relation to safety. Through a competition, we gave parents the opportunity to ask their children what superhero they wanted them to be. We then made that dream come true for a lucky few at an offline event, which we filmed and made into a series of native content videos. This was promoted online by collaborating with dozens of local influencers.

We then extended the campaign through a series of children’s fashion show events in Porsche showrooms across China, bringing families together to have fun and to learn about car safety.

The Result

As well as directly promoting and increasing sales of Porsche’s new range of child car seats, the campaign self-generated rich native content and increased engagement with the brand’s core message.  The main content was shared thousands of times and watched by 3m people online.

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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