Lagom

Song Weilong's skincare

Well-known in Sweden for decades, Barnängen believes that simple, natural and effective skin care should be part of a balanced lifestyle. 

Communicating the brand’s values as well introducing an extensive range of products was a creative challenge that would also require some star-power!

The Brief

Create a launch campaign for Barnängen skincare in China.

Our Work

What better way to introduce the ideas and mythology behind Barnängen than with the ancient Swedish concept of “Lagom”, or balance?

In Song Weilong, the up-and-coming celebrity actor, we found the perfect face for the brand. With a reputation as an easy-going new talent, playing the part of a calm, collected and thoroughly successful young guy, was only natural.

We produced a main campaign film, as well as additional videos, images and other content which were distributed throughout social, e-commerce and advertising channels and generated fantastic brand awareness and sales.

Behind the Scenes

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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