Well-known in Sweden for decades, Barnängen believes that simple, natural and effective skin care should be part of a balanced lifestyle.
Communicating the brand’s values as well introducing an extensive range of products was a creative challenge that would also require some star-power!
The Brief
Create a launch campaign for Barnängen skincare in China.
Our Work
What better way to introduce the ideas and mythology behind Barnängen than with the ancient Swedish concept of “Lagom”, or balance?
In Song Weilong, the up-and-coming celebrity actor, we found the perfect face for the brand. With a reputation as an easy-going new talent, playing the part of a calm, collected and thoroughly successful young guy, was only natural.
We produced a main campaign film, as well as additional videos, images and other content which were distributed throughout social, e-commerce and advertising channels and generated fantastic brand awareness and sales.

Behind the Scenes
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Check us out
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