Lancôme’s No. 1 serum Advanced Génifique is an icon, designed for every woman: all ethnicities, ages, and skin types. It is so successful and renowned for a reason… it works! 

To create two tests, under laboratory conditions, to demonstrate the efficacy of Advanced Génifique.

We cut straight to the chase, testing this world leader on real skin, under controlled laboratory conditions. After putting it through its paces in extremes of hot and cold, we took measurements with Lancôme’s cutting-edge skin diagnostic equipment. Needless to say, not only did Génifique lived up to our expectations, but our films boosted its exposure and efficacy online.