Serie Expert embodies the spirit of bespoke professional haircare for which L’Oréal Professionnel is renowned. With its sleek and beautifully simple new packaging and communication it continues to boom in popularity.

To create a series of visuals to launch multiple products in the Serie Expert range.

Our job was to encapsulate the range of products’ key reasons-to-believe in eye-catching new visuals. Whilst creating unique worlds for each of the products, we maintained a visual consistency that allowed each image to boost and enrich the range as a whole.