Over the years Philips has built a name for itself as one of the world’s leading brands in the male grooming sector. The latest refinements to the ever-popular electric shaver range are the S5000 and S7000.
The Brief
To create a full set of launch assets for the S5000 & S7000 shavers.
Our Work
Male grooming is an area of extraordinary growth in China, with many consumers completely new to the technology. We created a full set of assets to attract, educate and trigger the interest our target consumers. We devised two clearly differentiated personas, around each of the shavers, with their own compelling reasons-to-believe. The campaign was launched to universal praise.
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Check us out
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