Next Generation Shaving

Introducing the S5000 & S7000

Over the years Philips has built a name for itself as one of the world’s leading brands in the male grooming sector. The latest refinements to the ever-popular electric shaver range are the S5000 and S7000.

The Brief

To create a full set of launch assets for the S5000 & S7000 shavers.

Our Work

Male grooming is an area of extraordinary growth in China, with many consumers completely new to the technology. We created a full set of assets to attract, educate and trigger the interest our target consumers. We devised two clearly differentiated personas, around each of the shavers, with their own compelling reasons-to-believe. The campaign was launched to universal praise. 

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1714

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1714

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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