From The Summit

Menswear

After 15 years luxury menswear brand Autason, had built a reputation for dressing the more decerning urban gentleman. But with an ambitious expansion plan, and the announcement of a new street fashion range, it was time to refresh and relaunch the brand.

The Brief

To comprehensively relaunch the brand and roll out the new image to all channels, both online and retail.

Our Work

We took the original French inspiration for the brand and built an entirely new mythology. We evolved the logo and core brand identity, developing an association with 3 legendary peaks within the French alps. We created the new slogan, “From the Summit”, and made a brand film about the legend of the brave men who would demonstrate their love by scaling the mountains to pick the edelweiss flower. We extended the edelweiss motif and created patterns and other imagery for use across the brand and its products.

We rolled out the new identity to all channels, both online and offline, and even developed the new Autason e-commerce site.

Finally we created an Autason Black identity for the new street fashion brand, with a young, casual style.

Behind the scenes

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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