Philips are the undeniable champions of personal electronics, and no more so than in beauty tools. Their extensive range of hair dryers, curling irons, straightners and more, cover everything from pro-level to affordable and on-the-go.

So, creating a range of styles and images for their packaging which would not only cover all of their products, but also stay fresh for the full packaging life-cycle and beyond, was a great creative challenge.

To conceive and produce a series of visuals to be used across Philips’ styling tools packaging.

We worked with the Philips teams to develop a matrix of 25 hairstyles which are achievable using their products. We produced all of the images to the highest level to ensure effective integration into the new packaging designs.

The images exceeded all expectations and have gone on to not only be used online and in advertising, but have also outlived the initial packaging lifespan and continue to be used to this day.