Skincare is a booming industry and consumers are always on the look-out for the next new exciting international brand. For Acqua Alle Rose, established in Florence in 1867 and one of the best known skincare brands in Italy, this was the perfect opportunity.

To launch and establish the brand as a household name in China within 5 years.

As part of the preparation for their official launch, we conducted an extensive market research. This included gathering insights and benchmarks, brand equity analysis, local positioning and strategy, as well as target consumer identification.

We helped launch the brand with a focus on a single star-product to maximise the selling power of peer-to-peer recommendations and create a buzz. We kept the brand messaging simple and clear and increased engagement through product giveaways and collaborations with popular key opinion leaders. We then connected with more people offline with product giveaways and pop-up stores. 

In addition to creating a steady stream of social content, we made product and advertising visuals, promotional e-commerce pages as well as the design for the brand’s flagship Tmall store. 

We helped successfully establish and develop the brand both online and offline. We achieved over 30m views & impressions on digital channels, 25,000 followers, as well as over 150,000 reposts, comments and likes.