K Perm

Texture collection

L’Oréal Professionnel has a reputation for perfectly balancing cutting-edge trends with wearable street styles. Its high performance products and services make it the favourite choice for modern women all around the world. So launching a new texture collection and service was an exciting opportunity. 

The Brief

To create a headline trend-looks campaign for L’Oréal Professionnel’s texture products. 

Our Work

We worked with L’Oréal Professionnel and Korean celebrity stylist Kang Sung Woo to create the K Perm campaign. Feeding off the popularity of K Pop, and consumer appetite for everything Korean, K Perm was developed as a full-service with five headlining looks. We developed visuals, behind-the-scenes and social content, as well as sales and education materials for use in-salon.

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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