Anti-Gravity Haircare

Featuring Song Weilong

Syoss built its reputation as the Japanese professional salon brand that you can buy retail and online. The original product lines command loyalty, whilst  innovations such as silicone-free haircare are designed to attract new consumers. Staying fresh, young and relevant was the aim, and so what better way than to involve a new superstar actor in the making?

The Brief

Create high impact campaigns for Silicone Free, Baseline and G-Styler product ranges.

Our Work

We rebooted the brand with a contemporary Japanese style and a series of stories about staying cool, carefree and collected. Song Weilong’s image matched perfectly with our campaign narrative and the products’ key benefits.

We were also able to use his clean-living image to create fun and engaging tiktok style social content. The campaign was a success with over 6 million views across multiple channels online.

Behind the Scenes

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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