Best Version of Me

Featuring Boogie Wang Zi Yi

Got2b is the young and cool men’s styling brand, from Schwarzkopf. Our challenge was to create a headline campaign featuring one of the hottest new pop talents and keep Got2b on-trend and on-top in the booming and highly competitive male-grooming category.

The Brief

To develop a full campaign for the relaunch of the entire Got2b range of products. 

Our Work

We created “The best version of me” campaign featuring hot new celebrity pop-sensation Wang Zi Yi. Boogie Wang, fresh from his victory on “Idol Producer”, was the perfect choice to give the brand a cool new edge. We worked with him to create a series of videos which profiled his dancing and rapping talents – and which would excite his fan-base.

In additon to the main campaign assets we produced exclusive behind-the-scenes and PR videos which set social media alight. The impact was phenominal, exceeding 100m views across digital platforms.

Behind the Scenes

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Find Us

 

SHANGHAI

Floor 2, Building 2

No.23, 258 Caoxi Road

Xuhui District

Shanghai. 200235

CHINA

LONDON

The Linen House

253 Kilburn Lane

London

UK

MILAN

Via Villa Mirabello 6

20125

Milano

ITALY

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Give us a bell

CN: +86 21 6436 1244

UK: +44 208 123 3139

Drop us a line

info@teeheeasia.com

Drop us a line

info@teeheeasia.com

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