Got2b is the young and cool men’s styling brand, from Schwarzkopf. Our challenge was to create a headline campaign featuring one of the hottest new pop talents and keep Got2b on-trend and on-top in the booming and highly competitive male-grooming category.
The Brief
To develop a full campaign for the relaunch of the entire Got2b range of products.
Our Work
We created “The best version of me” campaign featuring hot new celebrity pop-sensation Wang Zi Yi. Boogie Wang, fresh from his victory on “Idol Producer”, was the perfect choice to give the brand a cool new edge. We worked with him to create a series of videos which profiled his dancing and rapping talents – and which would excite his fan-base.
In additon to the main campaign assets we produced exclusive behind-the-scenes and PR videos which set social media alight. The impact was phenominal, exceeding 100m views across digital platforms.
Behind the Scenes
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Find Us
SHANGHAI
Floor 2, Building 2
No.23, 258 Caoxi Road
Xuhui District
Shanghai. 200235
CHINA
LONDON
The Linen House
253 Kilburn Lane
London
UK
MILAN
Via Villa Mirabello 6
20125
Milano
ITALY
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Give us a bell
CN: +86 21 6436 1714
UK: +44 208 123 3139
Check us out
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