L’Oréal is an undeniable leader in beauty and skincare – especially in China. But with the relaunch of their popular UV protection spray the challenge was how to create a splash in a market that’s seen it all before. The answer: a revolutionary new 360° spray head, for the ultimate in all-over even coverage, and a product film to bring it to life.

To create a product film for the launch of L’Oréal Paris’ new UV Mist.

Our 3D product introduction gave China its first glimpse of the L’Oréal Paris new and innovative UV Mist sprayhead. This key launch campaign creative exceeded all expectations. It not only introduced the form and function of the packaging, but also described the product’s key benefits. It was used throughout social and e-commerce channels online.